We developed a full brand identity rooted in earthy tones, clean typography, and a logo system that feels both modern and timeless. From logo variations to visual tone, every detail was crafted to reflect the brand’s mission: to elevate the everyday experiences shared between dogs and their humans.

The result is a thoughtful, cohesive brand that’s ready to expand across product lines, content, and community, capturing the heart of Hounds Life with clarity and purpose.

The photography for Hounds Life captures the brand’s core values, connection, exploration, and everyday moments with dogs. Shot in natural light and organic settings, the images are warm, candid, and lifestyle-focused. Each photo is styled to feel effortless yet intentional, creating a visual story that reflects both the brand’s aesthetic and its adventurous, down-to-earth spirit.